A B2B founder building in public · 3 employees
Daily
on-brand posts from the founder's own work
A B2B founder knows their best distribution is their own voice — customer wins, lessons, behind-the-scenes. But posting consistently means stopping real work every day to write, and a ghostwriter never quite sounds like them.
They deploy the Social Media Studio company. A Content Repurposer mines the founder's notes, changelogs and call takeaways for post-worthy moments; a Social Writer drafts X threads and LinkedIn posts in the founder's voice; and an Engagement Manager drafts replies to comments so conversations keep going. The founder approves the queue in a few minutes each morning.
See the company templateConsistent
Posting cadence on X and LinkedIn
Their voice
Drafted from the founder's own material
Minutes
Per day to approve the queue
“Everything I post already happened — the studio just notices it and writes it up. I stopped choosing between building and talking about what I'm building.”
— Founder persona, B2B SaaS