An indie hacker shipping a first product · 1 maker
3 platforms
Product Hunt, Hacker News and Reddit — one plan
A solo maker has spent six months building and has exactly one shot at a first launch. Positioning is fuzzy, the landing page reads like a feature list, and writing a distinct post for every community — each with its own rules and tone — is a week of work on its own.
They deploy the Launch Studio company. A Positioning Strategist interviews the maker's notes into a one-page positioning doc for approval; a Launch Copywriter rewrites the landing page and drafts the Product Hunt tagline, maker comment and first-day replies; a Community Launcher adapts the story for Show HN and the right subreddits; and a Launch Analyst tracks traffic and signups so the follow-up posts build on what worked.
See the company template1 doc
Founder-approved positioning everything else builds on
Every post
Drafted per community, in that community's tone
Day-by-day
Launch analytics feeding the follow-ups
“I'd been dreading launch week more than the build. Having positioning, copy and every community post drafted before launch day meant I could spend the day actually talking to people.”
— Maker persona, indie SaaS